Yoga, Pilates, Gymnastics, Martial Arts and Aquatic Sports all to benefit from PigaONE© soft balance activation footgear.
Our editor had the pleasure of chatting with Sandra Tremblay, the CEO of Piga, a fitness gear startup based in Canada, who is set to bring to the market PigaONE©, a soft footgear intended for balance and neuromuscular activation and increased performance, for all barefoot activities.
Here is the takeaway from our talk.
What is the name of your footwear and what does it do?
It is called PigaONE©. PigaONE© is a minimalist footgear suitable for all low-to-medium impact activities that are done barefoot. Whether it’s yoga, Pilates, martial arts, CrossFit, aquatic sport, fitness enthusiasts who prefer barefoot activities can rely on PigaONE© innovative technology to enhance the benefits of an active lifestyle and perform at their highest potential.
What inspired you to start your brand and launch this business?
I started the company to fit my lifestyle. I am a barefoot sports practitioner, including running and saw a need for a footgear that would bring comfort and the highest level of performance. A few years ago, I was struggling with my running; I suffered from plantar fasciitis which is caused by straining the ligament that supports your arch and problems with a hip. I was forced to abandon running. I then tried Pilates, and it worked for me. The only downside is that I was not able to stand specific positions with the equipment as I felt uneasy on my feet which would get sweaty and were injured. Like many other Pilates practitioners, I wore socks, but they would not stay put, which in turn distracted me from my form. I searched for a footwear but couldn’t find anything satisfactory, and decided to develop it myself. I partnered with Julie Caron, a podiatrist that developed a new approach to help people get back on their feet. Her belief is that individuals with feet problem would benefit more by focusing on a healing approach that rebuilds proprioception, among others. Julie and I are excited to be doing this work together and on the prospect of developing an entire fitness gear line based on those principles.
What is the brand’s philosophy?
We want to create products that respond to unmet needs, by helping people to leverage the great things they already do. We use the body’s natural abilities to autocorrect by building strength from the ground up: starting from the feet. We construct our products by giving back to the people their awareness of the position of one’s body, correct biomechanics and activate their neuromuscular capabilities.
What has been your greatest achievement so far?
I have been able, perhaps should I say, lucky enough, to surround myself with the right people, and being able to see this business as a tool not only for professional development but also for personal growth.
My greatest achievement is my ability to remain focus on my core vision and stay true to myself, even when life throws at you a curveball.
Besides PigaONE©, what other upcoming projects do you have in store?
We started to develop PigaONE©two years ago, and with it, we created the PostureForce© patent-pending technology, which is at the center of all our Research and Development products. PigaONE© is for low to medium impact sports and activities practiced barefoot. While the new product in development is targeting high impact sports practiced with shoes and will offer stability and alignment, which our brand mission. Without giving away too much, let me reveal that it will be the go-to companion for improved training and competition. We are planning to go to market with it toward the end of 2017 or at the beginning of 2018.
Finally, Where can our readers find you online?
NoraGouma readers may place a pre-order at http://www.getpiga.com/ under the Get Piga tab. Support the kickstarter campaign: https://www.kickstarter.com/projects/2137413200/pigaone-experience-the-best-balance-activation-foo?token=f997f03f.