What’s All of the Buzz About E-Commerce?


The Internet is defined by trending topics. It seems as if these very same trends change and evolve on a weekly basis. Some such as the ALS Ice Bucket Challenge were rather short-lived concepts while others appear to be here to stay. One perfect example of this statement can be seen in the ubiquitous presence of e-commerce solutions. A quick search query will provide clear evidence here, as there are literally millions of results which are updated every day. However, is the notion of e-commerce really all that revolutionary? Why has it gained so much digital ground in recent times? Why are successful businesses of all sizes learning to actively embrace its unique features? If you are rather new to the world of online retail sales and multi-channel marketing, the answers to these questions could be very insightful.

The Relationship Between an E-Commerce Provider and a Successful Online Business

We are all aware that e-commerce is essentially defined as electronic transactions between two or more digital entities. From online credit card payments to completing in-app purchases, the fact of the matter is that the majority of consumers are somewhat familiar with the basic mechanics. However, how to run an online retail store and the role of e-commerce in relation to modern businesses has changed dramatically.

In the not-so-distant past, the use of a third-party e-commerce platform was normally relegated to larger firms which had the time, money and in-house knowledge the leverage the associated benefits. This has now begun to change thanks to solutions that have been specifically designed for startup entities and freelancers. The user-friendly nature of such systems has enabled them to become very easy to implement and perhaps more importantly, the return on investment (ROI) is very real indeed. It should therefore be clear to see why so many online influencers have been talking about e-commerce tools and techniques.

How to Know if the Time is Right for a Change

We must also examine the word “enterprise” found within the phrase enterprise ecommerce solutions. One of the most notable changes which has taken place involves the ability of aspiring business owners with little prior experience to be able to implement cutting-edge services when the time is right. However, are there any signs that an upgrade is on the horizon?

The answers to this question will partially involve the business in question. However, there are still some universal symptoms which should be recognised. These will often include:

• A website that is difficult to update or modify.

• A lagging online marketing campaign.

• Pages that might not display correctly on mobile devices.

• The inability to keep up with customer requests and feedback.

Let’s never forget that an e-commerce provider is not interested in changing the strategy of a business. It has instead been designed to augment your current efforts so that tangible results can be achieved within an amenable time frame. If you feel that your venture has reached a plateau, a trusted e-commerce provider could be the most viable answer.

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