Product photography is a crucial part of online or e-commerce businesses. Recent studies show that using quality images can have a net positive effect on your sales. Buyers are also likely to spend more time on your website if the photos and typography are aesthetically pleasing.
If you are a DIY enthusiast, you can set up a simple product photography studio for your online store. All you need is a phone with a good camera, a white backdrop, lights, and an editing app. However, to take your photography game to a higher level, invest in props, especially for apparel photography.
Top product photographers like Squareshot use ghost mannequin photography to help capture stunning images. Herein, you will learn what it is all about and how it can elevate the quality of your clothing product photography.
Ghost Mannequin Photography
When shopping online, most sites have a feature that allows you to view the product in 3D. This is an example of ghost mannequin photography. It is quite common, especially in the fashion industry and e-commerce selling clothes.
Ghost mannequin photography, also known as invisible mannequin photography, is used to create the illusion of a 3D garment or product being worn. This way, buyers can envision how the attire will look on their bodies.
Some apparel photographers prefer using models to display the unique shape and fit of each product. However, sometimes the model or mannequin can be a distraction and may not have the effect you want.
Benefits of Ghost Mannequin Product Photography
Mannequin photography is a cheaper and more convenient option for small entrepreneurs in the clothing and fashion industry. Taking a deeper look, hiring a model is expensive, especially if you consider other expenses that may come in like getting a makeup artist.
Ghost mannequins are made as per industry standards on body shapes and sizes. You will achieve decent consistency on all of your images. Your customers will also be sure that what they are seeing on your web shop is what they will get.
The online market space is very competitive and you have to use creative techniques to gain an advantage. Using ghost mannequin photography will help you create stunning product photos to woo customers to your site. This will put you a step ahead of sellers who use generic or edited stock photos.
Guide For Using Ghost Mannequin Photography
The first step is to get transparent or white mannequins as they blend well with the background. You can buy your mannequins or lease them depending on how often you use them. Also, consider going for mannequins with removable parts for extra customization.
The next stage is setting up your studio to get high-quality photos. Ghost mannequin photography requires good lighting. Natural lighting is always the best, but if you can’t get enough, invest in high-quality studio lights. Maintain lighting consistency to minimize distortion and capture tiny details.
Wrapping Up
Ghost mannequin photography can help you take your product photography skills to another level. You also get full creative control as you will choose how you want the mannequin to pose.
