It doesn’t matter what line of work people are in, these days they can’t survive in this competitive market without utilizing the power of digital marketing. This means pursuing a career in this business is a good decision. However, making it in this industry is not always so simple, especially if you don’t have time or resources to track and analyze your own work. Therefore, if you are interested in reaching wider audiences, finding new customers, and becoming more visible on the Internet while keeping your metrics and data in check, you should definitely consider using certain tools.
When it comes to website analytics and keeping track of the most important metrics, Google Analytics should be your go-to tool. These days, it’s you simply can’t be a digital marketer if you don’t know how to use Google Analytics. Using some professional tools or other devices for calculating conversion rates and similar metrics can be rather expensive. Google Analytics is a free tool and this is why you should have it in your toolbox.
Google Analytics can show you a lot of useful things. For example, it allows you to know who is coming to your website, where are they coming from, and on which pages your visitors are spending most of their time. Also, this tool allows you to set up goals to track conversions, build an enhanced e-commerce strategy, and keep track of different events in order to learn more about your users and their engagements on the website.
One of the most important parts of every digital marketing strategy is, of course, content. However, organizing your content department is not always a simple task. This is where Trello can be handy.
Trello is a content management tool that many organizations and companies use for creating content strategies, organizing their blog posts, and scheduling publication dates.
The reason why this tool is so popular among digital marketers is the fact that it’s free for small teams and businesses. Trello also provides a visual way to strategize and schedule content online. So, it doesn’t matter if your team is remote or global, you will be able to organize your content and meet your deadlines. Using Trello allows you to easily keep track of who’s in charge of writing, editing, and publishing your posts.
Users can create specific cards and write notes on those cards. They can also create deadlines and assign topics to certain teams or other users.
If you want a precise CRO tool and a device that directly shows notifications of recent leads and purchases on your site, you should definitely try out Cue. This app is intuitive and easy to use. By using this tool, you will be able to increase your social proof and conversion rates. Cue provides you with a high level of customization which allows you to show precise messages and trigger urgency and informational social influence. This tool has 17 different settings and customizations. This means you will be able to adjust your tone, design, type of conversion and position of your cue in an easy and simple manner.
Moz offers its customers two amazing products – Moz Pro and Moz Local. The Moz Pro helps with the classic SEO practices, like tracking rankings and monitoring link building efforts. It also allows users to create content marketing campaigns and keep track of relevant metrics. Moz Local, on the other hand, is great for improving local SEO listings. This, as you probably know, is paramount for every small business. Using this tool is easy – all you have to do is enter your business’s location information and Moz will do the rest. When it comes to small business analytics, this is definitely one of the best tools you can find on the market these days.
The last tool we are talking about today is an essential tool every digital marketer should have at their disposal. Ahrefs is a comprehensive SEO tool designed to help users to boost the organic traffic of their sites. This tool has information for around 150 million keywords in the United States and even more for 150 other countries. Therefore, it doesn’t matter where you live, you will be able to do a thorough keyword research by using Ahrefs.
This tool is useful for competitive analysis because it allows you to see who is linking to your competitors and what their top pages are. You can also observe the most successful content your competitors have produced and find a way to improve your own.
A tool called The Top Pages allows you to see which pages get the most traffic. You can also see the amount of traffic going to your competitors’ websites.
We hope these tools will help you to create better marketing campaigns for your business and your customers.