Tips for Designing the Best Work Uniform

work uniform

First of all, a work uniform must allow your staff to perform their tasks in a safe and comfortable way. Moreover, if your staff interacts with customers, the work uniform also has a branding purpose. It needs to inspire trust, and it needs to match the identity of your business. Work uniforms can differ greatly from one industry to another, but they all abide to some basic guidelines. So, if you don’t know how to design the ideal uniform for your employees, we have put together a small guide to help you make the right choice.

Consider the requirements of your industry

Each industry has different work requirements, and work uniforms must abide by those requirements.

  • Delivery services – Aside from the basic equipment required for delivering products, delivery people must wear company clothing at all times. The main reason for this is the fact that delivery people go to the homes of your customers, and it is essential for your customers to trust that your staff are indeed who they claim to be.
  • Food industry – The perfect uniforms for kitchen staff are white uniforms with aprons. White gets dirty fast and it may not seem like the best choice for kitchen work. However, this is precisely why you must choose white, as it is a great way to make sure that your staff always works in clean clothes. Since the kitchen staff often leaves the kitchen and interacts with customers, white uniforms show your customers that you run your business in a clean environment.
  • Healthcare industry –Sanitation is the key element for the workwear in the healthcare industry, followed by the staff’s comfort and their ability to perform their tasks quickly and efficiently. Uniforms need to be made of quality materials which are resistant to harsh cleaning chemicals. For organizational purposes, the uniforms should be color coded.
  • Direct customer services – If your staff has constant face-to face interactions with your customers, they need to look sharp at all times. For office environments, choose elegant pants and matching shirts. You can also opt for custom ties, to add a branding element to an otherwise simple work uniform.

Branding considerations

Despite the fact that efficiency must be the decisive factor when designing work uniforms, some branding elements can also provide a lot of advantages. Branded uniforms unite all your employees under the umbrella of your brand’s community. They provide a sense of equality, and they encourage the employees in being proud for belonging to your organization. Moreover, branded uniforms create a professional image for your organization, and they are also a great marketing tool. An employee wearing a branded uniform is basically a walking ad, especially when theyleave the premises of your organization. When creating the design of the uniforms, try to follow a few basic guidelines:

  • Keep the branding elements relatively small – You want the logo and the company name to be visible, but you don’t want them to be distracting.
  • Send a message – Unless you work in the healthcare industry, you can also print a branding message on the work uniforms. Think of the elements that set your brand apart, or choose a funny message that will amuse your customers. Messages are usually written on the back of the uniforms, while the company name and logo are printed on the front.
  • Use a timeless design – It can be tempting to choose a design revolving around a viral trend, and such a design can be great for marketing purposes in the short run. However, in the long run, it can be very costly, as you will have to constantly upgrade and redesign your uniforms.
  • Order a sample first – Before your order dozens of hundreds of uniforms, create a sample to see if your chosen design does indeed satisfy the requirements of your business. Even the color palette that you choose may not look great in real life. The colors of a brand are not always suitable for uniforms, in which case you will have to opt for complementary colors.

 

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