Video marketing is everything in this digital area. It’s now a must for every business to publish video content. Why is that? It’s effective and simple. The growth of social platforms is tangible and can be seen everywhere. The digital revolution has made the world function differently.
If you just started with video marketing but have no clue where to begin, we’ll help you with that. We’ll be taking you through some basic ideas that you should use for your marketing videos. They’re simple but they have immediate effect. Trust me, you won’t be disappointed. If you’re looking for the right tool, like an online video maker, visit Promo to learn more.
The Overview
It’s important to understand the basic concept of marketing videos: They have to draw customers’ attention. Video marketing is the connection between the company and its customers. If a customer can feel the messages, then the video is considered a success. Therefore, whatever you do, the ultimate result is always about inspiring people to come to you or to your brand.
But it’s not easy to approach everyone. It’s easier when your business has a specific target audience. Let’s discover the first idea of a successful marketing video.
1. Identifying Your Target Audience
Every video needs a focus. That focus is based on the target audience of a business. For example, your business manufactures shoes. So, every detail in your video must be relatable to shoe enthusiasts. If the content is non-shoe-related, it will feel odd to that viewer. Or, if it still focuses on shoes but not including enough depth, the lack of crucial information will show up. By that, your video will likely fail to reach an audience.
Make sure you know who your business is aiming at before coming up with a marketing video.
2. Impressing Your Audience In The First Few Seconds
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The first impression always matters. It’s the reason for one person to keep watching your video. I’ve seen a few people with this common mistake: They tend to wait until the body and throw the best they got there. As a data analyst, I’ve seen people leaving a video after a few seconds because the intro is boring. If you start strong, there will be a reason for the audience to keep following through. But, if you save your best for later, there’s a high chance that it won’t be seen. More than 80% of customers usually do a quick roll-and-click. Most of the time, they don’t know what they want. If they happen to stop by a video, they only mean to take a look at it for 3 seconds at best. Therefore, open strong with your intro. Convince them to stay longer.
Note: One factor that affects a good intro is the video effect. The only way to carry it out is to use an app for video editing. But, if you don’t spend much time making videos, and online video maker is the best solution. It has a lot of options to choose from to make your intro stand out. If you’re a beginner and you don’t know what to do, check out cool tips on our online video maker Promo for more.
3. Storytelling
When you make a video, you must have a story. This is the main factor that creates the connection between the business and its customers. A story gives the audience a clue of what’s being told, what’s happening, and what the message behind it is. At the end of the day, what concerns us most is how customers remember the brand. Before making a video, you should start asking yourself these simple questions:
- What is the video about?
- Does it inspire your audience?
- What audience can take away after they finish it?
It’s all about inspiration. Such gives the crowd a reason to continue supporting a brand. Therefore, put more effort into building a better story every day.
4. Customers’ need
A successful marketing video has to be systematic. You have to know what your customers want to see in your video. So, you must divide marketing videos into different categories. If customers need more information about your product, the video has to be product-focused. Or, if your customers want to know more about the business, the video may only contain 20% product but 80% story. And the list goes on. Hence, do your research on what customers might want to see from you. Then, plan out a good strategy for your upcoming marketing video.
Being a data analyst myself, it’s really important to understand customers’ needs. Knowing what they want from you will help you come up with a well-organized strategy. It can also help you manage your budget more effectively. Not every business is as rich as top-tier companies like Nike. So, collect the data from your customer by doing surveys, collecting feedback, etc. This will help you save more and earn more. Money will be spent on something else to boost the growth of the company.
5. Planning your promotion strategy in advance
The most important step of video marketing: promoting it. What’s the point if you make a video but no one sees it, right? There are probably hundreds of ways to pull it off. But, you have to know what suits your business best. If you’re running things on a budget, consider an economical way to ensure the proper functions of other operating procedures.
6. Using the right tools
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If you’re a beginner in video marketing, it’s very difficult at first to pick the right starting point. It’s even challenging with all the simple drag and drop. But it’s now no longer the case. With the support of an online video maker, the obsession with complicated video editing tools has come to an end. When using an online video maker like Promo, there are always detailed instructions for you to follow. Also, you can flex out your creativity because every online video maker has tons of options for you to choose from. You don’t have to worry about being similar to other businesses. It’s never been easier to make a video for your company, isn’t it? Your first video will stand out from the crowd so easily.
Parting Words On Online Video Maker
I hope the information above is useful enough for you to start your journey. If you feel like learning more, make sure to visit Promo.com for more video templates, more fun, and more tips every day.
