Years ago, there was a big divide between digital marketing and traditional marketing. The traditional marketing strategy was to write huge advertising campaigns, produce great copy, and make sure the product got out there to consumers. Digital marketing only began to really take off at that point, as people become more accustomed to watching TV and living in flats. Digital marketing is still present today, but nowhere near what it was years ago.
What’s Digital Marketing?
Simply put, traditional marketing is the way you sell to consumers through mass media such as newspapers, magazines, radio, and television. Digital marketing is basically any online marketing method you use to get your product out to consumers. If you want better digital marketing campaigns for your brand and generate ROI its best to hire a professional SEO agency. Digital marketing used to be mostly focused on print and broadcast media, but now there are thousands upon thousands of websites using digital media for their advertising needs. The latest platform that is used for digital marketing is TikTok, especially when targeting the younger generation. TikTokStorm is a great website to boost TikTok marketing metrics. Digital marketing used to be thought of as cutting-edge advertising, with plenty of twists and turns and barely any rules to follow.
PPC
Traditional advertising used to consist of buying massive amounts of space on popular media outlets and then putting a small piece on every page of every newspaper and magazine. This kind of advertising is called pay-per-click advertising because you only pay if someone actually clicks on your advertisement. Even though this method is great when trying to get exposure, it doesn’t create much money overall because each individual click on an ad does not add up to much. With traditional advertising, you can usually gain five to ten percent of a potential buyer’s attention just by running a one-second spot. That’s why traditional marketing is so much less effective when it comes to a campaign’s effectiveness.
Best Of Both Worlds
With that said, traditional vs digital marketing is not a simple clash. When you utilize digital channels to advertise your products or services, you have the ability to reach millions instantly. With television and print media, you can only reach a certain percentage of the population at any given moment. With the advent of the internet, anyone with a computer and internet access can view your ads. Because of this, there is a larger audience that can be reached by using the internet to promote your business.
Social Media
There are several battles of traditional vs digital marketing. One of them is the battle of whether or not social media is better than traditional television and print advertising. While social networks are very helpful to marketing companies because of the immediate feedback they provide, traditional television and print advertisements still have their edge in delivering brand awareness to a wider audience.
Brand Awareness Vs. Creating Interest
Another big battle of traditional vs digital marketing is the battle of creating brand awareness versus creating interest. Online ads are generally less expensive to produce and distribute, which means they have a greater impact when it comes to increasing interest in a product. A great example of this would be the rise of the “guest blogger.” A guest blogger is a published writer who visits a popular site and writes a blog entry. The owner of the site, usually an affiliate marketer, allows him to post the entry and has him sign an agreement stating that he will post any additional material that the blog site wants to feature in that guest blogger’s posts. This has proved to be an effective way to create interest in products and services as the owner of the site promotes them through the blog and receives a percentage of the sale for every sale that is produced through the featured product through his affiliate link.
Mobiles
Finally, there is the battle of mobile user adoption. In recent years, more mobile users have access to smartphones and internet connections at home, which have increased the speed and ease with which marketers can reach the consumer. This has created a new “vendor reachability” for marketers in that consumers are much more likely to purchase something if they see a product they are interested in. In a traditional marketing setting, this could not be accomplished as there are so many other marketers competing for the consumer’s attention. In the case of the mobile user, the more tempting a product might be, the more likely it is that the user will take a second look at it and opt into the marketer’s offer.
Conclusion
In the final analysis, there are a number of factors that marketers should consider when deciding whether to use traditional or digital media in their campaigns. While the two forms of media share some advantages and disadvantages, marketers should consider which form is best suited for their particular business needs. By utilizing both methods, marketers will likely find a successful hybrid that meets their specific needs. Both are valuable and have their own unique place in today’s marketing world.
