The efforts made in the name of beauty


It’s a Catch 22, this beauty thing; we all want to be it, we all run for the hills from it and we all admire it from a safe distance (or a very close one).

Habitually, there’s rarely anything as stimulating and inspiring as a beautiful face or a sculpted body, and we can’t help but feel ashamed that we still haven’t learned that one, big lesson – the beauty comes from within. And even if we have – there’s something (and we can’t really put a finger on it) about the whole concept of physical beauty that’s repeatedly getting us all riled up and excited. We are profoundly ashamed, but we simply can’t let go.

Flawed and imperfect, we’re rushing towards things and people less flawed and less imperfect, hoping their God-given (or surgery given) glitter will rub off of us, at least a bit.

And then – we start doing it ourselves. You know, strive to be beautiful. Work towards being beautiful. But what constitutes beautiful, anyway? Is it the ribcage fashion and a size zero mania? Is it the white, Photoshopped models or black/Hispanic curvy women? Is it the plus size (which is not really that plus a size, really)? Is it blonde or dark haired ladies? Is it the massive beards on guys or their clean shaven faces? The way we see it – it’s all up for grabs. Recently, the redefining of once narrow image of beauty has finally gained a momentum, with both women and men working on establishing what constitutes beautiful; not in a fashion industry manner of speech – but in a very personal, profound manner that counts more than any designer-approved size or face. We love that the dialogue is finally open.

It feels like there isn’t a thing we haven’t been doing in the name of beauty – and there’s always a sense of gratification about it. We hate the process but we love the outcome. It’s just the way it is.

Here are just a few things we shamelessly engage in for the sake of beauty:

Fitness and dieting

While these two are primary steps to living a healthy life, they’ve also got much to do with the aesthetics of things. In fact, a general feeling is that, until obsession with beauty became so apparent and transparent, nobody’s been concerned with health as they are now, nor have they made gym visit their primary interest. Is it safe to say beauty-obsessions improve our overall state of being? Maybe.



Even though there’s much dispute about the morality of cosmetic surgeries, truth is – they’re a great way to boost one’s confidence and help where exercising and dieting can’t. In fact, leading experts in liposuction from Sydney claim that liposuction (as well as other corrective surgeries) aren’t harmful for the health and can only aid in both physical appearance and person’s overall self-esteem. Naturally, all procedures should be done by experts and the patient should be under careful supervision.

Body Hair removal

From excessive shaving to laser hair removal, we need our skin to be smooth to touch and pleasant to look at. And it’s a constant that won’t be changing any time soon.


Unlike the past trends that had women (and men) bleach their skin with chemicals in order to get a more aristocratic look (some with deathly outcomes), these days – we tan to exhaustion. Tanning beds, tanning sprays or just hours in the sun – you name it. We are going for the caramel shine as the skin becomes thicker and, therefore, the flaws (cellulite bumps, stretchmarks) less visible.



Applying makeup has long ago turned from simple beautifying to art; these days, an ugly duckling is turned into a beautiful swan with a single stroke of the right color pallet. It has never been this easy to be(come) beautiful, it really hasn’t.

Constantly pressed to meet the society imposed expectations, we often rebel and fall, get up and rebel again. And we talk about the necessity for the obsession to stop, constantly… but even so, we wake up in the morning, put our face on, and go out. Day after day after day. Maybe, the big question is – are we secretly enjoying this (beautiful) torture? We may as well be.


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