Take Your Music Career to the Next Level

You’ve started to market your music and try to make it commercially. You’re starting to gather fans, get people coming to your shows, and sell your music too. But you’re not exactly sure if you can call what you have built so far a career. If it is a career, it’s one that you can still take much further. If you want to keep going and take the next steps to make a success of yourself and your music, there’s still a lot more you can do. If you want to be a successful musician, and especially one not signed to a major label, you have to be a business person and a marketing and sales expert at the same time. Your music is important, but so is the business side. If you want to take things to the next level, here are some of the things you could be doing.

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Get Involved with Your Fans

If you’re not currently signed with a label, and even after you are, engaging with your fans is an important part of getting noticed. People want to feel like they can interact with their favorite artists, especially now that it’s so easy to communicate with them directly through social media. With social media at your disposal, it’s much easier to talk to your fans without having to meet them in person. You can engage them in a variety of ways, from getting them to vote on which single you release next to running competitions. But don’t forget to engage offline too, and combine online and offline activities. For example, some people use their social media to look for fans who want to host intimate shows in their homes.

Get Involved with Your Local Music Community

Being in touch with what’s going on in your locality is essential if you want your music to be noticed. Of course, what you count as local might vary depending on where you live. If the nearest big city is a while away, you might have to go that far to find a music community that’s ready to accept what you’re doing. There are lots of ways to get involved, but connecting with music organizations and other artists is a good idea. For example, try to look for a radio station that’s willing to welcome new artists. Make yourself available for charity shows and work on collaborations with other artists.

Do Things Differently

Whenever you’re trying to sell something, you need a unique selling point (USP). You might not like to think of your music as a product or commodity, but the truth is that you’re trying to make money from it. Doing something different that can make you stand out from the crowd can go a long way when you’re trying to sell your music. Artists both big and small have done interesting things to get attention, from using unusual concepts for music videos to selling their music in different ways, such as allowing fans to choose the price. Not everything you try will be a success, but it’s a good idea to experiment and see what works.

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Know When It’s Time to Change Direction

If you’ve created a plan to follow, it’s a good way to keep your music career growing. But there are times when you realize that you have to change your plan. You can’t always stick to the same course if something isn’t working or you think of something that might be more successful. Being flexible is essential in any kind of business, so you need to be willing to change direction sometimes. That could mean doing something new musically, or it might mean taking a different approach to the business side of your music career.

Engage a Good PR Representative

Making it on your own as a musician is difficult. There’s a lot you might be able to do yourself, but sometimes you need professional assistance. Public relations is one of the areas where you can do with a lot of help to promote your music. A good music PR firm can help you build your brand, publish press releases, handle your social media, set up interviews for you, and much more. While you can do some press and marketing yourself, it’s much easier if you have someone with the right contacts to help you out.

Treat Music Like Any Other Job

Music might be your passion, and you’re hoping to build a career from something you love. But just because it’s something you enjoy, it doesn’t mean you should treat it like it’s just a hobby. If you want to be taken seriously, you have to take your career seriously. Being a reliable person is one of the most important things you can do. If you make a commitment, you should make sure that you stick to it. If you’re communicating with someone, don’t leave them waiting for ages for you to call or email them when they have other things to do. You need to value other people’s time if you want them to value yours.

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Draw a Line Between Partying and Your Career

The nature of the music industry means there are always plenty of opportunities to party. However, it’s a good idea to think about just how much time you can or want to spend having fun as opposed to concentrating on the business side of things. However, that doesn’t mean you can’t spend your time socializing or going to shows. These things can help you form connections and improve your art. But if you spend too much time getting drunk or staying out until dawn, you could find that it quickly affects your ability to work hard. Getting the balance right between enjoying yourself and furthering your music career can take a bit of consideration, but it’s essential.

Work on Your Brand

A lot of artists don’t want to think of themselves as having a personal brand, but it’s an important thing to consider. You don’t necessarily have to think of it as branding, but you should think about your image and how you present yourself and your music. For example, how should you use your social media accounts to further your image and tie it in with your music? Should you dress a particular way, or how can you use the way you dress to extend into other aspects of your image? While you want to be yourself, you also want to cultivate an image that will get you noticed.

Credit: Max Pixel

Learn About All Aspects of the Business

There’s a lot more to the music industry than simply writing and playing music. It’s important to make yourself familiar with various different areas, from the technical aspects of producing music to marketing it. You might not be doing all of these jobs yourself, but you should be able to understand them so you can discuss and plan them with the people who are doing them. You’ll be able to have more input in various areas if you know what you’re talking about. Music technology is one of the areas where knowing what you’re talking about can help you get ahead. You can stay up to date on the latest technology so that you’re able to improve on and experiment with your music. It will better your understanding of how to get the best sound from your music.

If you want to take your music career to the next level, you have to dedicate yourself to going further. You need a plan to succeed and the right tools and knowledge to carry it out.

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