Runway Review: Pitti Uomo 89 in Florence

Fashion Week season has migrated from the runways of London Collections Men to the marketplace at Florence’s Pitti Uomo, a sect of the Pitti Immagine collections that focuses on the developing menswear designers and brands of the future. Pitti Uomo is a tradeshow that has been around since the early 70s hosting the menswear elite; showcasing fashion presentations and engaging transactional purchases and orders of the top retailers and buyers in the industry. The 4 day market event takes an artistic and innovative perspective in their methods of exposing new brands to eager store buyers, retailers and editors from around the globe.

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By Ciara Johnson

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