The product packaging design refers to the creation of the exterior of a product which includes choices of materials and shapes as well as graphics, colors, and fonts that are used on the packaging, a box, a can, a bottle or any other type of container.
The packaging keeps the world organized, whether it is a package for your products, a hamper for your dirty laundry or the bottle that contains the delicious liquid particles of your beer, the things that you put things in are very important.
More so, like any good design, packaging tells a story. It is also a sensual experience, which literally engages you through sight, touch and sound (and possibly smell and taste, depending on the product/package). For pharmaceutical packaging you can use an opioid blister pack.
All of these details help you understand what the enclosed product is for, how it should be used, who should use it, and, most importantly, whether you should buy the product or not.
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