Wish you could print your own makeup? Finding it hard spotting makeup in bolder colors that won’t drain your bank account? Grace Choi says she has a solution and that her new invention can do just that. Her invention called The Mink, made its debut at the Disrupt NY conference this year. This 3-D printer allows you to create any shade of make-up in the comfort of your own home. All you need is your favorite shade uploaded on your computer into Photoshop or Paint and press print. This device will create lipsticks, eye shadows, creams and bronzers mixing subtrates to form the base and other ingredients to create formulas. Subtrates are base ingredients that remain the same throughout all beauty brands from Chanel to Cover Girl, according to Ms. Choi. The Mink will cost less than $200.
Their plan is to target to the younger consumer (13 to 21 year old girls) as they have yet to become loyal to any makeup brand or retailers. Because this target market tends to be bolder with their color choices, The Mink will appeal most to this group. It also satisfies their ‘instant gratification’ that this generation has come to seek and expect.
So what do you think about this unique use for the new 3D technology that has been popping up?