Men and Their Sunglasses: When Fashion Counts

sunglasses, aviators

Do men really care about fashion? That is an age-old question we have been trying to answer for generations. It would appear as though some men couldn’t care less whether their clothes match the latest trends but, on the other hand, there are others who care as much about fashion as any runway model. If you need evidence beyond trousers and sport coats, just look at sunglasses.

Olympic Eyewear is a Utah-based wholesale distributor of fashion sunglasses. They have an entire department dedicated to men’s fashions. Retailers looking to buy bulk sunglasses at wholesale prices can browse the options for men by brand, shape, lens type, construction materials, and special features.

Now, let’s be very clear about something: fashion sunglasses for men are not nearly as voluminous as those for women. But the number of choices men have is still significant. Men’s sunglasses are by no means limited. So, what are men wearing in 2017? The three most popular styles, according to Olympic Eyewear, are described below.


Aviator sunglasses are the granddaddy of them all in terms of modern fashion. They were originally developed by Bausch & Lomb for the military back in the 1930s, but it took a decade for consumer demand to get them on retail shelves. They have always been a favorite among men who want to portray a tough, rugged look.

Over the years, aviators have been worn by pilots, police officers, firefighters, and even members of the military. They were a prominent feature of the 1986 Tom Cruise film Top Gun, a movie that defines manliness for any young buck who fancies himself a future fighter pilot.


Bausch & Lomb’s Ray-Ban division followed up the success of their aviator glasses with a new design known as the wayfarer. Their first wayfarer model hit store shelves in the 1950s and have not looked back since. It has been suggested that the wayfarer design is the best-selling design of all time among retail sunglasses.


The clubmaster design, unlike aviators and wayfarers, did not come into being as an innovation for sunglasses. Rather, the design was developed for prescription lenses. It proved so popular that eyewear designers eventually adapted the clubmaster for sunglasses.

Modern iterations of the clubmaster design are appreciated for their minimalist presentation and classic good looks. They go equally well with a formal suit, business casual, or shorts and a t-shirt. The only downside to clubmasters is that you have to be especially careful with them. They do not have the same kind of structural integrity that you find with aviators and wayfarers.

How to Make a Choice

If you are a guy who chooses your sunglasses based as much on fashion as function, making your choice may depend on the shape of your face. Aviators are the most forgiving of the three designs, working well with most face shapes. Be sure to avoid aviators if you have high cheekbones and you smile a lot.

Wayfarers look better on men with longer faces due to their general girth. The larger lenses and drawn-out frames balance longer faces and make them appear less sizable. If you choose wayfarers for this reason though, they should be in proportion to the length of your face. A pair that is too small will only elongate the face while a pair that is too big will overwhelm.

Finally, clubmasters look good on all face types. Their unobtrusive shape and lack of bulky frames is a nice complement as long as they are in proportion to a person’s size and weight.

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