Social media has rapidly evolved from a niche digital channel into an indispensable and expected feature that’s fully integrated into the online experience for users everywhere.
Today it’s hard to imagine a life before social media. As businesses look back over that previous 10 years, they can easily see how these sites are changing the way they do everything. LikeSocialBiz like any other social media company use these sites to network, interact with customers, and bring team members together.
The owner of the company LikeSocialBiz, Cyril Peretti, told us how the market is changing. He started by explaining how Social platforms continue to increase and, for the most part, thrive.
In order, the top 10 most popular social networking sites (according to eBizMBA, Inc.) are Facebook (900 million estimated unique monthly visitors), Twitter (310 million), LinkedIn (255 million), Pinterest (250 million), Google+ (120 million), Tumblr (110 million), Instagram (100 million), VK (80 million), Flickr (65 million), and Vine (42 million).
He said : “Social media has rapidly evolved from a niche digital channel into an indispensable and expected feature that’s fully integrated into the online experience for users everywhere. Social media is no longer just for fun, but now provides an essential communication and research function to individuals.”
Newly crafted algorithms will be created to use behavioral usage data to assist marketers in promoting products and services to a more specific, targeted audience-the end result being that social media will be more effective for marketers but may be less appealing for users,” says Cyril. “The challenge for the social media sites then becomes how to appease its advertisers while not losing its user numbers.”
It is an exciting time for social media marketers. The paid advertising opportunities are as advanced—and in many ways more precise—than what exists in general display advertising. But along with these sophisticated new opportunities are serious complexities. Understanding all of the ways a brand can activate its audiences in social media and managing those activation efforts requires expertise and dedication.
In addition to strategic abilities, technology also plays a vital role. But regardless of the individual mix of strategy and technology that a marketer may choose, the most important thing will be to understand and embrace this third chapter, as it will surely be the most defining yet.
