Interview with William Goldstein, founder of NurseShifts

Today, we’re talking with William Goldstein, founder of NurseShifts an app that allows nurses to find short term nursing jobs. It’s sort of like the Uber for Nursing. A nurse an sign up, see what jobs are available and work a specific shift.

How did you come up with the idea for your business/product?

I’ve been involved in the health staffing industry for several decades, providing qualified medical professionals such as nurses and doctors to health care providers and offices to fill much-needed voids. The Covid-19 threat has taught us that we have to be prepared to meet fluctuating demands for healthcare providers and nurses have become more essential than ever. Obviously, other apps have filled on-demand employment needs for other industries, such as transportation and delivery. But, there was no such app serving our health care community. This was something I had to create.

What is your mission?

Our app puts nurses in control and provides a qualified workforce where it is needed most. We offer per diem pay and flexible scheduling, instantly notifying qualified professionals about available jobs to fill immediate needs at hospitals and clinics. Ultimately, this is a win-win-win. Our platform improves care for patients by reducing wait times, provides added convenience for nurses, and equates to savings for the employer who can serve more patients by adding additional staff only when there is a need.

What has been your greatest achievement so far?

I could talk in dollar figures as to the amount of money saved by employers or discuss success in terms of the number of per diem hours our nurses have billed using our app. But, ultimately, our company is a people-focused one. So, I’d have to say that what we’ve been able to do here is pretty remarkable. We are filling a demand that was previously neglected. The app allows nurses to find shifts faster! They can work when they want and where they want. That means a better quality of life, not just for the patients but also for our most essential workers. That’s how I define achievement.

What’s your best advice for other tech entrepreneurs who are starting a business?

My advice would be to identify a need and find a solution. You will rarely succeed in tech by following someone else’s lead. You’ve got to find your own niche. But also, I would focus on something that helps people. If your technology doesn’t improve lives, it’s just another time waster. Actually, in my book, How To Focus: Improve Your Concentration (available on Amazon, at, I recommend that people use only the technology that reduces the amount of time needed to perform a task and actually helps them succeed. All the rest is just a distraction.

Where can our readers find you online?

You can find out more about the NurseShifts App at But if you want to follow me and see what I’m up to, check out my personal site,

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