Interview with Teh Hang Chuan, regional business director of Glocorp Inc

Teh Hang Chuan

How should the hoteliers be using social media and other innovative technologies to encourage more customers for direct booking? That’s the future of hotel bookings and that’s what we do.

Tell us about yourself and what you do
My name is Teh Hang Chuan, the regional business director of Glocorp Inc and I work with hotels to help them eliminate the stress of hitting occupancy goal, grow their hotel business and reduce OTA dependencies & commission.

What do you think about the travel industry in Asia?
A report released by MasterCard recently showed that Asia accounted half of the world’s top ten most popular tourist destinations. Tourist spending increased in Asia is also due to the rise of the development of large shopping centres as well as some niche tourism market – such as Malaysia’s health travel and halal food tour.

With the increase of air routes to make travel more cost-effective, the growing number of tourists has given a positive impact on the hospitality industry and some countries like Malaysia and Thailand have achieved double-digit growth in terms of tourist receipt. Asian countries like Thailand and Indonesia have been badly hit by terrorist attacks, political crisis but the fast recovery of their tourism has shown that the desire of the new generation of tourists to travel at Asia cannot be contained.

How did you come up with the idea?
In this recent years, there have been an upward trend in various KPIs of the hotel industry across Asia but the over-reliance on the OTA has triggered a firestorm of backlash from hoteliers. High commissions paid to the OTA makes hotel profits severely affected and therefore, the hoteliers need to think of ways to redirect the bookings back to their direct online sales channel.

In this battle with the OTAs, the hotel must understand the market situation. Why the OTAs can be so popular?

One simple reason is: OTAs allow customers book in accordance with the price range, location, customer reviews and other factors; OTAs put in a lot of marketing efforts to get coverage of their products in order to attract tourists. So, how should the hoteliers be using social media and other innovative technologies to encourage more customers for direct booking? That’s the future of hotel bookings and that’s what we do.

What is your mission?
“WE’RE ON A MISSION to help hotels perform better by enabling more and faster direct bookings and reduce the dependencies on OTAs”

Where can our readers find you online?
They can visit http://glocorp.asia/ or http://www.theatlantiscompany.com or email me at teh@theatlantiscompany.com

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