Interview with Pylyp Matiukhin – Building a Personal Brand

Pylyp Matiukhin, personal branding

We were lucky enough to get an interview with Pylyp Matiukhin, CEO of Yes Man Enterprises – innovative American technology company based in Miami, Florida. After success in mobile applications and blockchain development and launching over 800 startups, Pylyp launched YesMan.Agency – a subsidiary company focused on social media marketing, content production, and personal branding. Bringing together his extensive experience and passion in both technology and branding, he helps clients make a name for themselves online by discovering their distinct and authentic personal brand — one that consistently represents who they are, and reflects both inner and outer confidence. Here are his insights into personal branding. Pylyp will explain his own distinct personal branding theories and ideas, as well as give you a glimpse at the future of personal branding and much more.

What exactly is a personal brand?

Your personal brand is a combination of attributes – your personality, experience, credibility, reputation, and personal style. We all have a personal brand, whether we realize it or not. It may be that some people are an unpolished brand, others are a weak brand or a less concise brand – but we’re all brands. Personal branding, therefore, is the process of identifying that brand and managing it effectively to get results.

How important is having a personal brand in the social media era?

More important than ever. In a world with all these social networks, everything is transparent. The Internet is written in ink. Every part of your movement is on the record. People buy trusted products and services – and brands are all about trust. So the stronger your personal brand is the more likely you will be hired first and in noticed in the public. Nowadays almost every person is “merchandising” themselves.

How do you identify an area of competence?

Identify an area you feel very comfortable within – then identify an area which in combination with your core expertise would create a perfect match – and go for it. It’s about playing the long game, so do what you love to avoid burnout. If you want to be heard on social media, you have to put out a lot of quality content. Daily.

Why do you need a personal brand and how will it help your business?

A strong personal brand can help your business in many ways. Personal branding is firstly about an enhanced self-awareness, which involves taking a closer look at your vision, purpose, passions, strengths, and values in life. When equipped with greater self-knowledge, you’re more likely to feel more self-confident. The personal branding process can also help you identify the right consumers, and better understand what they need, value, and want. Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career. Building your reputation as an expert always plays out.

How does this translate into better business opportunities?

Building a personal brand opens up opportunities to make new connections. You may share a passion or an interest with these people so there is already an opportunity for a meaningful connection. If a person follows you on social media and he likes your message, he can approach you with a business offer. As easy as that. Furthermore, living in accordance with your values and finding opportunities to express your passion, sense of purpose and personal strengths help to build the “core” of our personal brand, which can translate into a more confident and successful you.

What’s the future of personal brands over the next 10 years?

Over the next decade, we’ll see an increase in awareness of personal branding. People will understand the importance and power of social networks and will start taking this power in their hands. People with start to protect and monetize their legal names and usernames. No one can say if same social media will be around in 10 years, you will need to be prepared to shift. New emerging technologies like VR/AR will add even more opportunities to market yourself and be closer to the audience.

Thanks for your insights, Pylyp! If you’d like to know more about Pylyp Matiukhin company Yes Man Enterprises, and find out what he can do for you and your personal brand, visit http://YesManEnterprisesInc.com. He’s also on Instagram (https://www.instagram.com/yesmanpylyp/) and Twitter (https://twitter.com/yesmanpylyp/ )

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