Interview with Picua Project plastic free, ethical and zero waste

Sometimes it’s quite confrontational to discover the total impact of a product that I was not aware of. This does not mean, of course, that I can no longer buy certain things. What I do know: which conscious choices I can make and what I can do to keep my footprint as small as possible. With this knowledge you can look for alternatives such as Picua Project.

Do you find sustainability important but you don’t know where to start? If you want to live a more conscious and sustainable life their products can make an impact. Everything they make is reusable and affordable. A part of their sales goes to non profit organisations that are dedicated to the environment. I had the honor to interview one of the founders of the Picua Project. Read the interview to find out more.

Well designed with affordable prices

The Picua Project is founded to tackle this colossal and growing problem of plastic pollution that damages or eco-system.

Their premise is simple: “We believe that when presented with well-designed and beautiful alternatives at affordable prices, people will be motivated to choose sustainable products as part of their move to a planet-friendly lifestyle.”

With this in mind, Picua Project brings an array of clothing, accessories and objects. They design products for a functional life and comfortable to wear. Their products are made with organic, natural and recycled materials that help our planet to be more sustainable.

They also have collaborations on a limited edition collections featuring colourful designs created by the world’s most talented emerging artists.

Founded by Emiliano and Ligita

The Picua Project was spearheaded by professional cook and basketball enthusiast Emiliano along with his partner, visual artist Ligita. Emiliano was born in Venezuela and grew up in the Amazonian jungle as his anthropologist mother worked with indigenous people and their communities. Emiliano’s Amazonian playground alongside indigenous people formed in him a deep connection with nature and cultivated a love and respect for the natural world as well as native peoples and customs.

As a young adult, his life experiences ultimately led him to the Mediterranean island of Malta, where he met Ligita, a Latvian-born passionate about art. Ligita and Emiliano’s idea for the Picua Project was born from Malta’s lack of clean tap water for drinking, causing most residents to use single-use plastic bottles. Recognizing the way plastic bottles are damaging the earth’s ocean ecosystems, they decided to apply their creativity to fight plastic pollution and create a better world for their two children.

Floating plastic islands

One million times a minute, someone twists open a plastic bottle, drinks the contents, and then disposes of the empty plastic container.

Although some of these bottles are recycled, a vast majority end up in our world’s oceans, where the waste forms massive floating plastic islands.

The well-known “garbage island” in the North Pacific Ocean is already three times the size of the nation of Spain. This waste will take up to a thousand years to biodegrade.

They founded the Picua Project to play our part in tackling this colossal and growing problem.

Tip for entrepreneurs

Entrepreneurs when thinking not only on profits they can chose what service or products they will offer to people. Is better to be part of the solution than being part of the problem.

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