I became interested in consulting when I finally articulated my personal mission, which is to help people and organizations do whatever they do, but better and become a head turning brand.
I had the privilege to interview Gaurav Gulati. He helps celebrities, models and artists to build and position there personal brand. Building your personal brand is important especially because the competition is fierce in the acting and model industry. What makes you stand out, how will people remember you and your talents? Read the interview to find out more about his work and some great tips for models to stand out.
Tell us about yourself and what you do
I am Gaurav Gulati, an independent brand consultant. I specialize in personal branding, brand building and brand engagement. I basically help individuals and businesses build sustainable head turning brand and boost engagement.
Why did you choose a career in consulting?
I became interested in consulting when I finally articulated my personal mission, which is to help people and organizations do whatever they do, but better and become a head turning brand. I believe consulting is a natural extension of my desire to help others to be successful at an endeavor of their choice.
What types of clients have you worked with?
I have worked with wide range of clients from hospitality to technology from small and large businesses and models, artists, professionals, politicians to celebrities.
As you have worked with models, can you give some tips for models to stand out from the rest
There are few tips you have to keep in mind to make you distinct and stand out from the rest:
Identify Your Turf
As a model, it is expected that you visually embody the real essence of the specific community where you belong. For you to do this well, you must understand the trends, passions and values of that community. You don’t need to do the extremes just to create a brand new persona in the public. However, you can position yourself not just a beautiful face but as a true representative of your chosen niche.
Explore Employment Opportunities
You have to remember that not all modelling opportunities are going to be relevant to you. You have to know what type of products or brands will suit your style best. Through creative thinking and some research, you will learn that there are indeed lots of options where you can work with. Your portfolio must show your versatility, with your unique features and look promoting you as a good representative of different industries. Never get stuck on just one field or your job opportunities will be limited.
Establish a Good Online Presence
Needless to say, you need to be active in social media with a good online modelling portfolio. But, you have to put more thought to your online presence and take inspiration from what mainstream models do. Since you are trying to brand yourself as outstanding and unique, your social channels and online must reinforce exactly just that. When posting on social media, create a vibe which puts emphasis on your special features.
Choose the Best Agency
In the model realm, a great agency is your winning ticket. Proper representation ensures understanding who you really are and where you are coming from. A reliable agent will never force you to do jobs that you are not comfortable with or can harm the image you want to create for yourself.
And most importantly if you dream to become a successful fashion model, you have to approach it with the right dose of determination, positive attitude and lots of self-confidence.