You don’t always have to think of the next big thing. Instead, consider ways you can disrupt small elements of enterprise and how those changes could benefit society at large once they’re widely adopted.
Can you tell us what’s special about your business?
James Tree Service is unique because we strive to have the least negative environmental impact as possible. In our industry, the emphasis is often on doing as many jobs as quickly as possible with very little regard for the environment, and focusing on initiatives that lessen our environmental impact set us apart from many of our competitors. For example, we have programs in place to ensure “waste” such as wood chips and firewood are recycled.
What motivated you to start an eco-friendly business?
We are a tree care company and most of our work involves altering what occurs naturally. The idea of only being a company known for cutting down and trimming trees didn’t sit right with me and I realized the need for balance. By putting environmental considerations and proper tree care practices into our daily work flow, it became possible to serve our customers’ needs while also limiting the negative side effects of our services.
What green issues are you most passionate about?
I’m most passionate about conservation and recycling. We have to preserve what we have and find ways to reuse the large amounts of waste that’s produced by modern societies. I am thankful that the eco and green movements are raising awareness of these issues but it’s clear that we still have a long way to go before we can feel confident that we’re on track to achieve a sustainable future.
What advice would you have for other aspiring social and green entrepreneurs?
Every business has an impact on the environment in one way or another. Even small changes in businesses that don’t seem that related to the environment can have a large impact when scaled across entire industries. You don’t always have to think of the next big thing. Instead, consider ways you can disrupt small elements of enterprise and how those changes could benefit society at large once they’re widely adopted. For example, I know of a local technology company that made a point of helping their clients introduce virtual solutions that would limit their reliance on paper. Of course this was profitable and helped the client save money and improve efficiency, but by bringing the environmental benefits front in center, they have been able to get their clients to view eliminating excessive printing as one of the primary goals of their efforts.