Interview with jewelry designer Ayalah B.

jewelry

In Hebrew my name means ‘deer’, which symbolizes grace, gentleness and elegance.. and that’s how I would describe my brand.

jewelryWhat inspired you to start your brand?
I started to learn how to make Peruvian wire-wrapped jewelry with a friend and within time we were successfully selling it.

However I always felt the need to learn more and new techniques so I enrolled in a metalsmithing course. From then on I started to work on a new inventory using the new skills I had acquired and decided to go on a new path and create Ayalah B. Jewelry.

What is the brand’s philosophy?
In Hebrew my name means ‘deer’, which symbolizes grace, gentleness and elegance.. and that’s how I would describe my brand. Basically my jewelry brand offers unique handmade items made with a lot of care and attention (to the customer, to the item, the working process from start to finish)

What is your greatest achievement so far?
My greatest achievement has been to open my Etsy store and receive my first order. I planned to open the store over a year ago and am very proud of myself for pulling it through because I had many doubts about whether it is a good ‘career’ choice, until I understood that it was time to prove to myself whether I could take myself seriously and find the courage to start something new in my life..FB: Ayalah B. Jewelry or: www.etsy.com/shop/AyalahBJewelry

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