Interview with Faisal Vahed founder of artisanal brand Cultural Fusion

artisanal brand

Cultural Fusion’s brand positioning is edgy, fresh and progressive. Its philosophy is to uplift African Artisans and to promote fair trade in all of our sourcing initiatives.

I recently had a great interview with Faisal Vahed he’s the founder of Cultural Fusion a modern artisanal brand with beautiful curated pieces made by talented Artisans from Africa. It’s apparent that nowadays we see a shift from luxury to craftsmanship and handmade design. Consumers are more conscious, besides craving for great design they want to make sure its made in the right conditions. Cultural Fusion believes in Fair Trade and it’s focus on unique designs and African heritage and culture makes this brand stand out.

One of my favorite pieces of their new jewelry collection are the flat beaded chokers made by female artisans from the Zulu Tribe. It is made with a traditional beading technique its appearance is luxurious and elegant with a edgy creative spark. Read the interview to find out more about Cultural Fusion.

artisinal brand

What inspired you to start your artisanal brand?
The shift from Luxury to Craft. I studied Hermes and their partnership with the Artisanal Chinese Brand: Shang Xia. Upon returning to South Africa from Italy,I realized that there is a wealth of talented artisans on the African Continent, that produces handmade wares in categories from Craft to Accessories.

What is the brand’s philosophy?
Cultural Fusion’s brand positioning is edgy, fresh and progressive. Its philosophy is to uplift African Artisans and to promote fair trade in all of our sourcing initiatives.

https://www.instagram.com/p/BgTd0wflz7h/?taken-by=cultural_fusion

What has been your greatest achievement so far?
South Africa is perceived as a back water, and overcoming this has allowed us to ship product to the the US Market. Cultural Fusion has a customer base from Florida to Columbus, Ohio.Customers that have been delighted with both our service and products.We have sold items to the Creative Director of Kurt Geiger in London, which was a massive boost and assurance that Cultural Fusion is resonating with the correct audience-educated,well travelled, art lover and an affinity with Africa.

Where can our readers find you online?
Visit our website: www.culturalfusion.co.za

https://www.instagram.com/p/BfNth4hgQYN/?taken-by=cultural_fusion

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