Interview with Faisal Mumtaz founder of Yotaza next-gen solutions for disruptive brands

Businesses that want to stay on the cutting-edge of growth need to stay on the cutting-edge of both technology and of emerging trends online.  Next-Gen Media and eSports certainly qualify in these categories but finding an expert team to help a company develop a presence or strategy in these areas can be quite difficult, to put it mildly. Yotaza is answering the call with the company’s recent launch under the leadership of global brand builder and eSports authority Faisal Mumtaz. Read the interview to find out more.

How did you come up with the idea for your business/product?
I saw the difficulty brands were having in navigating the esports and gaming scene, with so many franchises, teams and publishers involved, making it really difficult for a brand to activate across multiple teams or game franchises.

What is your mission?
To make media options for brands truly next-gen, this isn’t about sticking your logo where people can see it, this is about creating brand led media that engages, excites and interacts with people.

What has been your greatest achievement so far?
While leading the digital transformation of the £20bn beauty and personal care division at Unilever, I was part of a collaboration between Axe and Martin Garrix where we created a music video and digital campaign that pivoted on the music community. As a brand we created a deeper relationship with Martin Garrix fans by engaging with them wherever they were online in a human way.

What’s your best advice for other tech entrepreneurs who are starting a business?
If you wake up full of energy for your idea and can’t sleep because you are in bed thinking about it, then it is time to jump in. You will always be able to get a job at a company, you may not always be in the position to start your own.

Where can our readers find you online?
You can reach out to me on Linkedin or at

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