One of my most popular (best seller to date!) mantras that I came up with is “No Risk No Story” –basically if you can’t take risks in life, you won’t have anything to show for it.
What inspired you to start your business?
I have always been really into pop culture and fashion. I am a fine artist first and foremost–ever since I could pick up a pencil and draw. When I created my fine art website (www.whitneylanderson.com 7 years ago) I wanted to come up with three words to describe my art enterprise. I decided Big because I liked to paint big, and my colors were Bold and my concepts were Fierce–hence, Big Bold Fierce was born as a way to describe my art. Fast forward to 2011 I was living in Brooklyn, New York at the time and working as a barista on the Lower East side trying to support myself and get my art out through some small gallery openings.
I became really inspired with fashion and decided I wanted to create my own line that would compliment my fine art career and visa versa. I decided to call my fashion brand Big. Bold. Fierce. and created my fashion lifestyle tag line for it: “If you want to make it big in life, it’s good to be bold but you gotta be fierce”
What is your philosophy?
Exactly what my brand tagline says, above. You have to have a set vision (be bold) in life but then you have to be proactive (be fierce) and act on it to make it happen (be Big!!) . Wearing big bold fierce (or BBF clothing as my fans call it) is about inspiring one to standout in his/her own unique way. One of my most popular (best seller to date!) mantras that I came up with is “No Risk No Story” –basically if you can’t take risks in life, you won’t have anything to show for it. Risks = success, risks a “may also = failure but we come back stronger and more knowledgeable than if we didn’t take that risk! It’s a win win either way you look at it.
What has been your greatest achievement so far?
My greatest achievement is my fashion line which I have had for three years now and the amazing friends I have made along this journey. Inspiring other people through my fashion line and getting fanmail about how much someone loves wearing my designs–I thank God that I can be apart of people’s lives in such a fun positive way! To have that type of impact I have on this world is amazing and I hope I can continue to keep doing that.
Where can our readers find you online?
My fashion line: www.bigboldfierce.com
INSTAGRAM: @bigboldfierce @whitneylanderson_art