Interview Merritt Decloux founder of Be by Belmaica

Sportswear that looks good even when you aren’t at the gym.

BELMACIA2What inspired you to start Belmaica?
Out of my own selfish need for style and comfort the BE by BELMAICA activewear line was born. I love how comfortable yoga pants feel and I just wanted to create activewear that didn’t necessarily look like you just walked out of yoga class. I also wanted to create a product that would allow people to add their own style to the mix, which is why I wanted to create a line that was customizable.

What is the brand’s philosophy?
The brand is designed for yoga, fitness, or just hanging out. BELMAICA is all about healthy living in style, but doing it your way.

What has been your greatest achievement so far?
At the end of 2010 I was diagnosed with Multiple Sclerosis. What began with a seizure resulted in me not being able to walk or do anything for myself. My biggest achievement thus far is that I didn’t let the DRs (or anyone) tell me how to feel or how to deal with my illness. I took their advice; I did my own research and decided I was going to do it my way. I’m not saying my way is the right way, but I’ve never felt better. I listen to my body every day, I do research every day and just try to enjoy every day.

Where can our readers find you online?
Readers can find BELMAICA on my website It’s fun! You can customize our styles and make them your own. I love seeing the combos people come up with.


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