Interview with Palm⁺ cruelty free and vegan antibacterial hand gel

All Palm⁺ bottles are proudly made from 50% recycled plastic, which may have previously been used as milk bottles, yoghurt pots or even a child’s toy in a former life, and are also fully recyclable.

Can you tell us what’s special about your brand/business?
Palm⁺ is a vegan and cruelty free hand care brand, designed to keep hands safe and kill bacteria whilst still being kind to both skin and planet. We believe that you can have both effective formulations that are gentle and respectful of the environment. Who says you have to compromise?

What motivated you to start an eco-friendly business/brand?
Being “eco-friendly” isn’t a bolt-on or “nice to have” USP for brands any more. Consumers are more conscious than ever about their impact on the environment and it is now widely expected for any business to have this message at the heart and carry it through to their products. Being a green business also makes sense commercially, as reducing waste and energy consumption helps to cut costs in the long-term and gain trust from customers for greater lifetime value.

What green issues are you most passionate about?
Plastic pollution and climate change go hand in hand as key concerns for the planet, our children and future generations who will live on this earth. As a hygiene brand focused on the next generation, it is our responsibility to use this material responsibly and try to reduce our impact on the environment wherever possible. All Palm⁺ bottles are proudly made from 50% recycled plastic, which may have previously been used as milk bottles, yoghurt pots or even a child’s toy in a former life, and are also fully recyclable, helping to reduce our use of virgin plastic.

What advice would you have for other aspiring social and green entrepreneurs?
Take it seriously. Never has it been more important for brands to take responsibility for their packaging; from the materials that are used, to the way it is manufactured and how the packaging is disposed or reused afterwards. It is simply not enough to stick a recycling logo on a bottle. Dig deeper and the customer will respect your brand and reward you for it in the long-term.

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