How to Make Your Fashion Start-Up More Successful


The past decade was the time of “fast retailers” – and even according to Forbes, it gave birth to some of the most popular brands of today, such as H&M, Forever 21 and Zara. But times are slowly changing. Nowadays, many people opt for independent fashion labels, as they don’t only want to wear something different, but millennials really do try everything to support new start-ups. However, making a start-up in the fashion industry is not an easy task. If you managed to establish one, your next step is to do everything to make it more successful. And if you don’t know how to do that, take a look at the following tips.

Follow the trends

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Unfortunately, not all start-up fashion businesses are meant to be successful. If you really want to stand out from the crowd and be unique and original, you definitely need to follow the trends. How to do that? The first thing that you need to do is do a bit of research and see what the things that celebrities and other people of fashion importance are wearing on various Fashion Weeks (you want to check the street style section, of course). It’s always important to know what your customers want and do whatever it takes to provide that for them. However, you really need to make sure that your customers can actually wear the clothes that you create on a daily basis – if you happen to make something that’s beautiful and unique but cannot be worn during daytime, you might end up with a lot of pieces of clothing in stock. So – think casual but modern.

Accessories are also important

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It doesn’t matter that your main goal is to make clothes; you have to think about accessories as well. If you want to increase your sales, incorporating different accessories such as jewelry or other fashion-related items such as bags or hats can really help you reach your goals. On the one hand, some people might purchase a piece of clothing and see a belt they like, so your income will be higher; while on the other hand, these accessories might just be the reason people start to notice your brand.

Invest in technology

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Hopefully, you made it possible that people can order your products from the comfort of their own home, as the future of shopping lies online. If your website is not very user-friendly, you need to fix this as soon as possible, because a website tells a lot about a brand. Moreover, there are different software options that you can choose from, and if you don’t know how, you can always turn to companies such as the excellent Niche Fashion Technology that will help you improve your business. It’s always representative to have your own software, or an ERP that will help you track everything. Since we’re talking about technology – don’t forget to be present in social media. Choose Instagram and Facebook as your main platforms, and try to advertise and post there as much as possible. If you want to increase your following, Growthoid is a great way to do it organically without bots. You can read about it here: Flocksocial vs Growthoid.

Make contacts

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Speaking of Instagram, it’s important to know all the possibilities this social network can bring you. First of all, make sure that you get in touch with some influencers, and let them advertise your brand on their Instagram accounts. Of course, this means that you will send them certain clothes for free, but it’s an excellent idea in the long run. If you choose the right influencers, they will definitely bring in more customers. You should also try to gain as many followers as you can, and even though many people buy followers now, it’s advisable that you gain organic ones. There are different ways how to do that, but one of those is organizing a giveaway and give presents to your most loyal customers. That way your brand will be seen and definitely remembered.

Open a small store

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If you happen to have the resources, you can expand your (probably) online business and open a small store in the city. It doesn’t have to be big, but it would be excellent if people could actually come and see the clothes you’re making and selling in person. There’s also the option of teaming up with a different start-up business (in the fashion business or any other – this is up to you), and find a space that you will both use as a concept store where you’ll be selling your goods and/or providing your services.

It takes a lot of hard work to establish your start-up, but it takes even more hard work to make it successful. Hopefully you will find the tips above useful, and if you put them into practice you will see how your business expands and becomes more and more successful. Good luck!

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