How Tech Removes Frictions From Off-Line Interactions

Technology is typically perceived as a necessary expansion of the digital sphere. Tech tools in the business sector focus primarily on encouraging, facilitating, and supporting online interactions between an audience and a brand. Tech trends such as chatbots, click-to-buy transactions (popular on the Amazon platform, for example), or video calls are driving business transformations in the online world.

But, we easily forget that tech can also fulfil a significant role in off-line interactions. Indeed, face-to-face interactions can lead to friction as a direct result of the limitations within a physical environment. Yet, integrated online technology into an off-line environment could be the answer many businesses need.

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It creates a simple payment process

High-street stores and boutiques are set with all the necessary payment methods. Most can accept credit and debit cards, mobile payments, and even contactless payments. However, mobile structures, such as small fashion designs on market or even food trucks, are more likely to struggle with payment diversity. As a result, many can only accept cash, which exposes them to elevated risk. Cash makes these ventures more vulnerable to burglary. It can also obstruct capital growth as it is heavily reliant on cash access. Using technology such as this mobile point of sale system can provide unique payment diversity. It would enable small mobile shops to reach out to a broader clientele with no concern about the cash process.

It offers direct access to information

Where do I find this item in your store?

How do I operate the gym equipment?

What is on the menu?

In an off-line business, a lot of customers can struggle to make informed decisions without the relevant information. It’s not uncommon for individuals to give up and look for an alternative solution, which could mean taking their business to a competitor. However, making information available through HMI solutions could prevent many problems. Customers who have navigation issues inside large boutiques can rely on HMI guidance to create the best route and find the items they need. Even in a factory environment, the HMI screen can offer the support workers need to proceed safely.

It avoids delays

Shopping online is quick and convenient. You can do it from anywhere without disrupting your routine. On the other hand, going to a shop can be time-demanding. The retail industry can maximise footfalls and sales with the introduction of smart click and collect systems. These can treat digital orders and prepare them for customers. From a buyer’s perspective, it’s a gain of time. As the items are typically paid online, there’s also no transaction delay on-site.

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It can explain services and items

Where is the next food store in the shopping centre?

Customers can struggle to find their way in large shopping sites, where maps and store information are displayed too infrequently. Instead, AR solutions that offer fully guided in-store navigation could be a game-changer.

I’d love to buy a new dress but I’ve got no time to try it on.

Shoppers in fashion boutiques could instantly try on new style without queuing for the fitting rooms, using an AR mirror station. Augmented reality can transform shop interactions and make these more user-friendly.

Bringing online commodities into the off-line environment can tackle some of the growing disparities between physical retailers and other location-based businesses AND digital shoppers and workplaces. Going online offers a vast range of information, services, and convenient functions, which could be repurposed in shops too.

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