“Normcore” originated from a fusion of normal and hardcore styles. It typically represents the non-conformist of today’s fast-evolving fashion arena. Even though some traditionalists denigrate its arrival and success as mutiny, its mainstream adoption echoes a different tale. It’s that relatable trend that empowers wearers embracing individuality, identity, and uniqueness. With it gaining favor, it has disrupted the wider fashion industry, and that inspired more normal-looking trending ensembles like athleisure. It’s started a fashion revolution that celebrates liberation. Then, something epic happened! In pursuit of espousing realness, wearers wanted to convey meaningful messages to their audience. With the breakthrough of direct-to-garment (DTG) printing into fashion, it added value to future-forward trends like athleisure and normcore.
It couldn’t be any more apparent how today’s generation of wearers’ express a stronger desire for comfortable leisurewear to extravagant styles. And, modern-age designers aren’t shying away from a challenge. They’re optimistic about taking apparel decorating to the extreme with dtg printers. What’s interesting is that these numbers make perfect all-season fashion.
Normally a t-shirt is the least captivating element of any outfit. Coats, shoes, and dresses tend to steal the show every time. Yet, dtg printed t-shirt designs today are nothing short of mesmerizing. It’s no longer exclusively seen as that lesser piece of clothing to dress down outfits. Instead, it’s equally valued as a piece that shares intimate stories about its wearer. While dtg printed t-shirts make ideal summer fashion, styles are appropriate for every season.
Yes, digitally printed t-shirt, in itself, makes that quintessential normcore style, be it short or long-sleeved. What if it shared something meaningful in the process? After all, isn’t that the true purpose of considering fashion; to provoke responses from society. Nowadays, fashion campaigns of top brands have expanded into the normcore segment, to elicit reactions from the obsessed. Imagine wearing normcore styles that not only inspires its wearer but changes someone else’s life in the course.
So how do iconic brands like Italian fashion house, Dolce & Gabbana maintain transparency with their apparel designs, particularly dtg printed styles? Ideally, their hoodies and t-shirts are often extra soft and entail exquisite graphics. Abercrombie & Fitch-branded apparel has a similar reputation. While all designers use slightly different dtg printing techniques, they’re fixated on producing the softest printed apparel for full-color photographic content.
Another trending identity-defining fashion that benefits from digital printing is street styles. It takes inspiration from hip-hop, urban, skate and surf designs. Styles typically use photography to convey raw expressions and statements. With boldface fonts and eye-catching graphics, dtg processed images portray that gritty reality of street life. Designers use different techniques, particularly direct-to-garment printing to reproduce images on fabric. Sometimes it’s a combination of dtg and silkscreening.
Although breathable soft tees have a long history with streetwear fashion and create a standard, today’s industry doesn’t limit possibilities. In fact, heavyweight apparel still makes exquisite streetwear trends. Of course, plastisol ink emphasizes photography images in greater detail compared to its water-based counterpart. In addition, it balances color matching and photographic accuracy to give halftone prints superior luminosity and clarity. In contrast, water-based dtg ink produces vivid full-color graphics on soft lightweight tees.