Melbourne is the second-most populous city in Australia. It is also the second-largest industrial centre in the country. With such a population and such an economy, Melbourne is one of the world’s best cities to do business. Between 2018 and 2019, Melbourne contributed to 40% of the GDP growth in Australia. Melbourne is also a hub of cultural diversity. About half of the people living in the city were born in another country. Such diversity is both an opportunity and a challenge for anyone doing business in the city. It’s an opportunity because it increases your chances of making sales and profits, similar to diversifying your portfolio in stocks investment. It’s a challenge because you need the right marketing strategies for the sales to happen. When it comes to marketing, digital is the way to go. One of the best ways to perform in digital marketing is through search engine optimization or SEO. Thus, if you want your business to do well in one of the most promising cities in Australia and the world, you will need the help of an SEO agency In Melbourne.
What is SEO?
To the unfamiliar, here’s a crash course.
Websites like Google are tools for searching for stuff on the internet. Thus, they are called “search engines”. When you enter words on a search engine, it looks for websites related to those words. The search engine then ranks the websites and shows them in descending order according to relevance. Thus, when you look up something on Google, the first result that pops up is what Google thinks is the most relevant to your query.
Now, as the saying goes, the early bird gets the worm. In the case of digital marketing, your business is the bird, being early is appearing among the top search results, and the worm is your customer. Thus, if you have a sneaker business, you want your business to be among the top search results every time someone looks up words related to sneakers because they are likelier to check your business. You achieve this feat using SEO.
How SEO Works
Now you know what SEO is, how do you do it? Search engines can rank websites according to relevance based on their content through fancy mathematical programming, like the words it has. For example, if someone types in “Nike Air Force” on Google, and your business website happens to feature it, Google will think your website is relevant to the search. However, search engines also analyze the quality of the content. If you have a whole paragraph that repeatedly says “Nike Air Force”, the engine will see through that inauthenticity and will likely ignore your website.
Get Professional Help
Thus if you want to do digital marketing right, you need the skills of an SEO agency. The agency should know how search engines operate to “optimize” your online content so that the engine will consistently think your business is relevant.
Thus SEO can allow more people to see your business. However, in business, what matters is sales. People visiting your website without buying is like people window shopping without, well, shopping. A true SEO agency will not only bring people to your business; it will bring people who intend to buy. How can you know if the SEO agency you will choose can do this? Check their track record. It’s easy for any marketing agency to say they can raise your numbers, so you have to see the actual numbers. Check their past clients and see if those businesses improved when the agency stepped in. Once you’re satisfied with the research, you can hire an SEO agency in Melbourne to do the job.
Author bio: Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.