Right now, E-LUXE is preparing to launch the most exclusive set of starter kits covered in 24 carat gold, embedded with Swarovski crystals and wrapped in genuine snake skin with an accompanying fashionable pouch
What inspired you to start your business?
I was inspired to start up E-LUXE London Gourmet E-liquid and electronic cigarette store by a desire to bring a new layer of luxury and excellence to the vaping market.
What is the brand’s philosophy?
The E-LUXE brand is built on the famous English idiomatic expression: “to want the moon on a stick”, which means “to want everything” – especially something one cannot have. Our brand hopes to capture and project an escapist fantasy of fascination, romanticism and the infinite and eclectic nature of society and culture. From a more practical perspective, when the electronic cigarette is inhaled, the end of the electronic cigarette lights up and thus becomes a “moon on a stick”.
What has been your greatest achievement so far?
Right now, E-LUXE is preparing to launch the most exclusive set of starter kits covered in 24 carat gold, embedded with Swarovski crystals and wrapped in genuine snake skin with an accompanying fashionable pouch. E-LUXE has also created an exclusive line of gourmet e-liquid made in the UK, which include flavours like “London Mist”, “Cucumber Fizz”, “Damson Royale” and many more.
Where can our readers find you online?
Our website is still under construction but you can pre-order our e-liquids and luxury starter kits from www.eastern-ray.co.uk
