Recent data shows that over 80% of new clients are obtained through a business’ website or social media platform. With so much competition in every area of business, standing out from the crowd requires a high-quality online marketing strategy. The goal of any online marketing strategy should be to drive traffic to your website and the best way to achieve this is to dominate search engine results pages. Simply put, the higher your client’s website ranks on a list of search engine results will dictate how much traffic the website gets and this will be the major factor in how much business you can generate. The majority of people will not even scroll down past the first five results in any search engine results page so your client’s website must appear as high as possible. Effective use of SEO is all about taking advantage of every tool available to get the best results. A skilled SEO strategist is a key resource for any business and will unlock a business’s online potential. In this article, we look at the steps required to beat your competitors and dominate search engine results pages for your clients.
The first thing that an SEO strategist needs to address is the client’s website’s technical SEO. Simply put, this means making sure that your client’s website is recognized and ranked by search engines and that it is functional and user friendly. Technical SEO will analyze common issues that are likely to frustrate visitors like slow page loading times and whether your client’s website’s desktop version and mobile versions are both user friendly. Do you have easy to use options for visitors to contact the business, or perhaps a live virtual assistant to answer queries? These are all important questions to answer to ensure high-quality technical SEO.
Dominating SERPs is all about search engine optimization (SEO). SEO uses the most common input search engine keywords and implements them into the content of a website so that when someone does an online search, the website will be near the top. To do this, Adam White from SEOJet teaches that the first thing that you need to do is identify what those keywords and phrases are. To do this you must analyze what terms are input by your client’s target audience, as well as which words and phrases are being utilized effectively by your client’s competition. Once a list of about 10 keywords and phrases has been compiled, the next thing you must do is look for patterns when you type each of those keywords into search engines. If for example, you type in “vegan desserts”, the top 10 results on google’s first page of search results are all recipe guides. Once you have this analytical information, you can use it to start dominating search engine results pages.
Fundamentally, SEO is all about content, so it is vitally important that your client’s web site’s content is fully optimized to improve its ranking on search engine results pages. Effective SEO optimizes both the overall website and each page to maximize SERP potential. Take the list of keywords and phrases that were identified in step 2 and add them to your client’s content in a way that will stand out to search engines without seeming contrived. Search engine algorithms are a very advanced and improper use of SEO will result in your client’s website being flagged up and blacklisted. The website’s content must appear natural whilst also including the optimum number of each key term to boost your client’s business’s website above your competition in search engine results pages.
On-site SEO also ensures that the URLs for each page of the website is simple and descriptive and that visitors can navigate the website without any hitches. Does the website scroll smoothly and fit nicely within web windows? Is there a live virtual assistant or easy to use options for visitors to contact your client’s business? These are all important questions to answer to ensure high-quality SERP results. There is nothing that turns off potential new customers more than frustrating user experience. Your client’s website is a reflection of their business and so a poorly designed, ineffective business will create the impression that your client has a disorganized, amateur business. It is very important to thoroughly analyze the competition and see what kind of content is working for them and where you can do better. Your client’s website should be like their online head office and should be designed to impress.
Once you have a high-quality website with effectively optimized content, the next step in beating your client’s competitors and dominating search engine results pages is off-site SEO. Fundamentally, off-site SEO is all about getting links to your client’s website included on other websites and blogs. This is a very highly technical SEO tactic to get right, but when it is used effectively, it can significantly increase the levels of traffic that are directed to a website. Not only will links build awareness of your client’s business with potential new customers who wouldn’t otherwise have come across their website, having quality off-site links will demonstrate to search engine algorithms that the website is genuine and important and so your client’s business will rank higher on search engine results pages. Make sure that links appear on creditable and related blogs and pages and you will see excellent results.
Beating your competitors and dominating search engine results pages for your clients is all about effective search engine optimization. As can be seen in this article, SEO requires maximizing the potential of every possible avenue for increasing web traffic and creating a positive user experience when potential new clients visit your client’s website. The best SEO strategies follow each step logically to make sure that all the bases are covered and do continuous analysis to make sure that you constantly stay ahead of the competition. Search engine optimization can be a tricky process, especially in the early stages, but follow this guide and your clients will start seeing significant results in no time.