What inspired you to start your jewelry line?
Jewelry is my passion. Since the day I remember myself I adore jewelry of any kind and material. My inspiration comes from my extended traveling around the world, exhibitions that I visited and the street-markets in Israel and abroad. Sometimes my inspiration comes from things like a rock or a pendant that I will find in a market and i will build a whole new creation around it, absorbing different elements into my distinct style.
What is the brand’s philosophy?
My brand philosophy is that anyone deserves to enjoy a designed quality piece of jewelry in a reasonable price. My designed are made with love. I believe that when something isn’t, it has no soul. You can feel it.
What has been your greatest achievement so far?
After years of artistic work in various fields, I chose to focus on creating my own jewelry brand.
I feel as if I did a full circle and ended up just were I want to be.
I enjoy wearing my jewelry and I hope you can experience that joy as well …