7 Top Tips for Becoming a Successful Social Influencer

Social Influencer

Advertising is one of the biggest industries across the world, and it’s uses span lots of different sectors and businesses of various types. Influencer marketing has recently become an incredibly popular method of advertising and promotion, from product placement in vlogs to product reviews on blogs and Instagram, and teaming up with infamous social media stars as brand ambassadors. This demand for ambassadors with large social followings is one of the reasons why becoming a social influencer is one of the most popular methods of generating income, especially amongst millennials.

Being an influencer not only allows you to work alongside your favorite brands, but it also gives you a sought-after status amongst society, and the freedom to work for yourself on projects that you enjoy. You can even earn money as an Instagram influencer. However, competition for this kind of role is increasing as this job title becomes more and more popular; so with that in mind, if you are interested in becoming a social influencer, here are a few tips to help you get ahead of the competition.

Find your Niche

There are lots of different topics you can create a platform about. It could be anything from fashion to food, or just simply living life in your shoes. However, whatever you choose, you need to make sure your platform is specific enough to cultivate a targeted audience, but broad enough that you don’t end up excluding certain groups of people. For example, that might mean that you focus on the typical lifestyle of people of your gender in your specific age category, and become an advocate for their needs when in talks with certain brands.

Choose a main channel

Once you know what your niche is going to be, then you need to decide which channels you are going to use to distribute your content and keep in touch with your followers. Most influencers have a specific site where all of their content is posted, such as YouTube for vloggers, or a website for writers and bloggers. Then on top of that, you will then need to choose a main method of social media to utilize, such as Facebook, Instagram or Twitter, which are the most commonly used ones. For influencers creating visual content, Instagram tends to be the most popular choice, and some influencers actually use Instagram as their main method of content distribution, without the need of a website or vlog site.

Be unique

The competition to become a social influencer is tough, so unless you find a unique angle to hit the market with, you aren’t going to make it big in the industry. Therefore, you need to find your unique selling point, and make sure that you do everything you can to stay on trend. For example, you can do this by looking at the content that other popular influencers are creating, and find a way to improve on their content, so that you can surpass: don’t just copy their content.

Be relatable and approachable

When it comes to being a social influencer, it’s not just about the content; it’s also about you as a person. The most successful social influencers are people who their audience can relate to, and they work hard to interact with their audience on a more personal level. You need to become a friend to those in your target market, someone who they can look up to and admire, as this is how you get people to buy the products that you promote.

Plan out content in advance

You need to make sure that you start planning out your content around a week or so before it gets posted. This will make sure that whatever you are posting stays on trend, because if were to plan something a month in advance you might find that it is no longer relevant. This is one area where people often underestimate the work it takes to be an online influencer: you always have to be on the ball creating new content that is relevant to the current market.

Appeal to your followers’ needs

When you start to build up a decent following, that is when you will start to get offers from brands to work with them. Either that, or you will have to start the ball rolling by reaching out first. Whatever the case, when you start promoting businesses and products, you need to make sure that you are appealing to your target market by choosing appropriate brands to work with. For example, if most of your followers are women from the black community, and you end up collaborating with a brand who has been known for making derogatory comments towards women of color in the past, then this will isolate a large portion of your following. You also need to make sure that you make your content as easy to shop as possible, as this will keep your followers happy. For instance, this company makes it easy to shop your looks online, so that your followers don’t have to look around trying to match your style to what’s available in store.

Create great content

Your content can’t just be relevant; it also has to be of a really good quality. As the social influencer market has grown, so too has the quality and skill of the most established influencers when it comes to creating really visually impressive content, as well as being able to tap into the trends which people most like to see. Therefore, if you hope to be able to match their skill level and increase your popularity, you need to be able to create content which is at least equally, if not more, visually appealing. This requires you to find aesthetically pleasing locations to shoot pictures and videos in, as well as having the equipment necessary, such as high quality cameras and video editing software. This can make the initial costs of setting up your influencer profile reasonably expensive, so be prepared to lose money before you make money.

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