6 Competitive Advertising Strategies & Tips to Outsmart Your Competition

Whatever the business you’re into, there will be competition in the market. Even though it may seem like a threat to your business’s success, the rivalry can actually be good for its health – it’s the force that pushes your company forward and urges you to constantly improve.

To be a competitive player in the market, you need to always look for ways to stay a step ahead of the game, beat your competition and take over some of their customers. However, reaching this goal is easier said than done, and there’s no straightforward and unique solution. Here are six simple yet powerful advertising strategies and tips that you can use to outsmart and outrun your competition.

Polish your SEO

Let’s face it – no matter which industry you’re in, you can not succeed without going digital and following the most recent digital marketing and advertising trends. Once you dive into the internet’s vastness, you need to think about things such as boosting website traffic, expanding your presence on the search engines, and maximizing your visibility on social media. All this renders SEO vital for your business prosperity, as it can help your target customers reach your offer easily, without any hassle.

SEO is much more than inserting keywords into your content. It requires complete website optimization and link-building strategy so that the search engines rank your content better and make it easier to access than your competitors’. However, many misconceptions about SEO can hinder your website promotion, so make sure you’ve consulted a professional in this area.

Image by rawpixel.com

Know your customers’ pain points

One of the best ways to outsmart your rivals is to answer the needs of your shared target audience better than them. Ask your customers open-ended questions to identify their pain points and determine what they really want while using your products or services. This process may take a while – it may include several phone calls or thorough research depending on your business and your offer.

Once you’ve gained the insight you need, you can attempt to solve your customers’ issues in a clear, straightforward way that they can easily understand. It’s crucial to focus all of your energies on answering your customers’ concerns and not just trying to sell your products or services.

Be brave to be unique

It’s essential to give your consumers good reasons to come to you rather than your competitor. To achieve this, you need to find a way to promote your business ideals and differentiate it from others in the same market. You need to create a unique selling proposition that aligns with your customers and their pain points.

Identifying your USP requires some creativity. You can begin with analyzing how other companies use their unique selling proposition by paying attention to what they say they sell, not just how they promote their products’ features. This way, you will learn a lot about techniques companies use to distinguish themselves from competitors. Differentiating yourself from your rivals in the market will make it easier to promote your business. Rather than competing on price, you will attract customers because of what’s different about your offer.

Image by rawpixel.com

Know your audience

You compete to attract and engage customers – so you need to know what your customers and prospects value. Due to the rise of technology, customer expectations have changed significantly. You need to determine what is crucial to your customers now – the latest products, a lower price, or an excellent service? Use all data you have on your customers to get to know them and determine the ones who find your offer most appealing. This will help you define your target market and determine the market segments where you have the highest odds.

If you’re working in Brisbane, for example, and you determine that your customers are mainly local, the main goal of your digital strategies will be to reach the top of the local search results. The easiest way to achieve this goal is with the support of SEO services in Brisbane. They are most likely to know the circumstances and conditions specific to the area and the people living there.

Create awesome content

Content is the basis for all your marketing and advertising efforts, so ensure that all the content pieces you provide are valuable and relevant to your customers. Attracting your target audience to your website or your social media pages takes effort. Connecting with your audience is crucial, through any means possible. Some businesses even go as far as to buy Spotify streams for content that markets towards their target audience in order to reach them more efficiently. However, once they arrive, they need some good material to engage them. Otherwise, they’ll leave and most likely never return.   

Blogs, infographics, podcasts, landing pages, ad copies, e-books, webinars, videos – each of these types of content may play an essential role in the buyer’s journey. Determine what works best with your audience and what makes them convert. Check out the content your competitors produce, subscribe to their blog, follow them on social media and monitor how they interact with their customers. It may give you an idea of what you can do better.

Photo by Markus Winkler on Unsplash

Leverage the benefits of technology

Following the most recent trends in technology to provide your potential and current customers excellent service is a sure way to get ahead of your competition. With so many affordable AI-powered tools that can automate your communication with the customers and make it more personalized, you can ensure you not only meet but also anticipate their expectations.

For example, if you use an AI-powered email automation tool, you won’t bother your customers with irrelevant offers – they will receive tailored and personalized recommendations based on their previous interaction with your business. An AI-powered chatbot can raise your customer support sky-high handling minor requests. At the same time, it will leave your human reps more time and energy to deal with more serious matters.

Over to you

As you can see, there are many ways to play the game of rivalry. Some sets you’ll win, some you’ll lose, but stay focused and consistent on those efforts that give you the best results. Certain marketing solutions can give you a fair advantage, so check them out.

About the author: Mike Johnston is an experienced blogger and editor with a background in creative writing and digital media. He’s produced thousands of pages of original, engaging content for numerous online publications throughout his career. Mike’s main areas of interest are business and technology, but he also often writes about lifestyle, careers, and work-life balance.

Be first to comment