5 Tips to Building Brand Recognition for Your Startup

When you’re a startup founder, your life might pretty much look akin to that of a construction worker. Both of you are actively engaged in building something all the time. While the construction worker works to lay the foundation to build a house, as a startup founder, you will be making decisions that will make a prosperous future possible for your business. And, one of the most critical factors of a successful business is brand awareness.

Do you ask for a tissue or Kleenex when you need a tissue?

Do you ask for a cola or a Coke when you make an order at a fast-food restaurant?

Do you ask for a plastic bandage or a Band-Aid when you cut yourself?

These terms are popular eponyms and the epitome of brand awareness. Though you might not be able to achieve this pinnacle of brand awareness in your business, you can still do a lot to boost awareness of your brand.

There is no quick fix when it comes to becoming a household name. But, here are five brand-building strategies that will help promote your brand.

1. Narrow Down on Your Target Market

No matter what your brand’s mission is, identifying your target audience and gaining their trust is crucial to reaching your brand objectives. Once you find out, narrow down, and understand your target market inside out, you will be able to solidify your message and convey it with confidence in a way that will convert visitors into customers.

The following questions will aid you in conducting market analysis:

  • Who is your target audience?
  • Where is your target audience located?
  • What do you want them to think about your brand?
  • How do you want to attract them with your products?
  • Who are your competitors?

2. Work With Professionals

As a business owner, you already have a lot of things on your plate, and you might find brand building a challenging task. Rather than trying to promote your startup by yourself, the easiest and best way to build your brand is to seek help from a branding agency. As a business owner, this means less time wasted outside of your areas of expertise and more time spent on business planning.

An experienced branding agency that works with startups will help you put together a comprehensive and cohesive brand strategy, including everything from designing a logo to defining your tone of voice. Brochure Designers will, in turn, help you efficiently convey your brand’s story to your target audience.

3. Be Active on Social Media

Presently, Facebook has more than 2.4 billion active users every month.

The essence of social media networks is to help people share, connect, communicate, and help each other. As a startup founder, you wouldn’t find a better way to reach different segments of your target audience organically than through social media.

Establish your presence on multiple platforms, such as Instagram, Twitter, YouTube, and LinkedIn. It’s essential to engage with followers, follow them back, and post frequently but strategically. Make sure to use your logo and that your messages are on-brand. This will go far to increase your brand awareness and eventual brand equity.

4. Have a Robust Blog

Blogs are currently the best form of content marketing. A blog that informs, entertains, and educates is the key to building trust with your audience. Think about what your audience needs and then add value by giving them that information, plus more.

Keep in mind the SEO best practices and regularly post blogs that present high-quality information to your target market. A consistent blog will tell Google that your business is a reputable source and an expert in your industry.

5. Don’t Forget Advertising and Packaging Too

Both traditional and digital advertising will help get your brand out into the world and in front of your target market. Display ads alone can generate thousands of affordable impressions. Keep your display ads attractive and engaging, and make your value proposition clear. This is what will make people take the desired action.

Make the products and their packaging the ads themselves. When people post pictures about your product or do unboxing videos, you may as well have gotten advertisements that are organic and free. A well-thought-out box creates a good first impression of your brand and enhances the value of the product inside. You can check with the experts as to why custom retail packaging matters.

BONUS TIP: Produce a Podcast Series or Guest Host Someone Else’s

One of the best ways to get your brand known on the web is by having valuable and beautiful content in different formats. Podcasts are an excellent way to add value to your audience, who may prefer listening to content over reading. Try to get featured on a podcast as a guest to increase your audience. If you want to reach a wider audience here is a great resource on how to upload your podcast to Spotify.

Your Brand = Your Ultimate Identity

It all boils down to the fact that in a world where clients can’t always meet you in person, your brand must serve as the face of your company. Once you adopt the tips mentioned here, you will be on your way to creating a reliable brand that is a trusted resource for your customers.

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