Starting your own fashion line is exciting, but do you know what it really takes? The road to success isn’t always going to be easy. To run a success clothing line, you need to do your research and keep your ideal customer in mind. Here are five things you should know about starting your own fashion line.
1. Do Your Research
The first thing you should do is research the fashion industry. Borrow a book from the library or start your research online. If you’re passionate about growing your brand, then you need to come up with a clear concept with a brand book. A brand book is similar to a business plan, but it’s not focused on the finances.
Imagine your ideal customer and what fashion publications or blogs they read. Look at brands that reflect your personal style and determine a price point. Read a combination of small business blogs and fashion B2B blogs to get an insight into the industry. Reach out to local business owners and offer to intern to learn about the industry.
2. Have a Niche in Mind
In order to run a successful fashion business, you should determine your niche in the fashion industry. For example, if you’re launching a line of tote bags, then you should focus only in this area. If you’re starting a T-shirt line, then you’ll want to focus on marketing, manufacturing, and selling those designs. Never stray from your original concept.
Avoid marketing and manufacturing designs that you would have not designed otherwise. This is important when you’re starting a clothing line for the first time. You’ll be responsible for designing most of the products in your line at the beginning of your business.
3. Identify Your Target Audience
The reason why most fashion businesses fail is because they don’t understand their target audience. Get to know your customer’s desires and interests. Research their educational, financial, and social backgrounds. This can help you design a clothing line that resonates with them. You don’t want to get distracted and offer too many fashion products.
For example, if teenagers are your target audience, you should create designs that reflect their personal style.
4. Choose the Right Location
Location is important. While you can use a realtor, you’ll have more luck finding the right location by hitting the pavement and getting to know your neighborhood. You can’t compete with the big fashion brands if you don’t get to know your neighborhood. Your goal should be to fit in with the community and to evoke the feeling of the neighborhood so you don’t stick out in a bad way.
You’ll also need a space to store your inventory. Equipment handling professionals can help you move everything you need in order to get set up. You should hire equipment handling professionals that are qualified to perform the job so your inventory and other items arrive to your store in one piece.
5. Take Advantage of Free Resources
There are plenty of free resources on the internet that can help you out. Some of those resources include buyer programs and sponsorship programs. Most of these resources can be found on SCORE. You should also find a mentor within your niche or industry. There are also free counselors and meetup groups that you can take advantage of. There are so many free resources out there for entrepreneurs and small business owners.